Thursday, February 21

How to Promote Your Business on Social Media in 2019

Promote Your Business on Social Media Image

There has been an explosive growth of social media over the past decade. What started off as an easy way to post content, share updates, and connect with friends gradually became a powerful tool for customer engagement and promoting business online. No matter whether it’s a next-door retail store, a budding startup, or a multibillion-dollar enterprise – all are running after the bandwagon and embracing social media to connect with existing as well as potential customers to leverage their brand value.

Promoting your business on social media is relatively easy compared to traditional advertising. You don’t need deep pockets to spend a fortune on brand campaigns. Anyone with careful planning and understanding of their buyer persona can do this. Follow the strategy steps given below to increase the chances of engaging, attracting and converting your potential leads to customers from various online social media platforms.

1. Identify Your Customers

Identify your customers and what their pain points are. What problems do they suffer from, and how can you help them resolve those. Understanding these key elements will narrow down your customer base so that you can focus only on what’s relevant to your intended audience.

2. Create Interesting Content

Create relevant and informative content which your audience may find useful. This could either be in the form of a blog post, a short video, news or a press release. Your buyer’s journey goes through the three different stages of awareness, consideration, and decision. Never make the mistake of a sales pitch at the beginning of a buyer’s journey. This will turn your potential buyers away. Instead, try to help them solve a problem. This will add value to the product or service you offer and improve your brand image.

3. Choose the Right Social Media

Choosing the right social media is the key to success. There’s Facebook, Twitter, Instagram, Pinterest, LinkedIn, Quora, YouTube, and so many more. Should you publish your content on every available platform – probably not. Figure out where your customers are flocking to. If your potential customers are mostly available on Instagram and you end up posting most of your content on Pinterest, you surely won’t get the desired result. Do your research and identify the social platforms your customers use, and then publish your content there.

Top Popular Social Media Platforms List for Online Businesses

Given below is a list of top performing social media sites where people are often active and like to engage with interesting posts and businesses.

Serial NumberSocial Media SitesApprox. Daily Visitors*Alexa Traffic Rank*
1.Facebook219M3
2.Twitter65.9M11
3.Instagram48.2M16
4.VK51.7M20
5.LinkedIn28.8M28
6.WhatsApp Business29.1M54
7.Tumblr12.5M66
8.Pinterest12.1M77
9.Quora12.6M92
10.LINE3.02M284
11.Telegram3.24M350
12.Viber832K1,804
13.WeChat622K2,566
14.Snapchat253K4,443

4. Publish Content Regularly

Once you start posting interesting content with enthralling captions and trending hashtags, it will grab your followers’ attention. Potential customers active on social media channels will seek more information about your business and eagerly wait for your next post. If they don’t find subsequent posts even after a while, they might soon stop following you. Your followers will grow only if you publish at regular and frequent intervals.

Publishing random posts frequently could turn out to be overwhelming for you and sooner you will run short of content. Create an editorial calendar over a period of time, where you will have a plan to publish content based on chosen topics. This will give you enough time to research and create relevant content.

5. Post Videos to Engage Customers

Videos are more engaging compared to other forms of content, so you need to leverage video on social media cleverly. Post short explainer videos about your brand on a biweekly or monthly basis. Interesting videos about how your products or services solve a particular problem can attract more customers.

6. Build a Community with Influencing People

Tie up with experts in your business niche. Connect with people having huge social media followers. Invite them for a guest post in your blog recommending your products or service. Request them to share a blog post or an informative video featuring your business on their social media channel. This may give a tremendous boost to your brand awareness and increase your followers dramatically.

7. Respond to Customer Queries Quickly

Once you have an active social presence online, people may occasionally come up to you with certain queries and seek your advice regarding how to use a particular product or service. Address them as soon as possible. They are your potential customers. Providing them a feasible solution can help you gain recognition in your respective niche.

8. Run Contests on Social Platforms

Running a contest on social media is a great way to engage your customers. Create an online poll to know what your customers would like to have in your next release. Arrange giveaways for those who like and share your posts or for positive mentions of your brand with hashtags across Facebook, Twitter and other popular social media channels which have high potentials of attracting new potential customers. Reward the best photo featuring your brand on Instagram.

9. Offer Coupons and Discounts Occasionally

Treat your social media followers in a special way. Let them know how important they are and how eager you are to do business with them. Offer discounts to those who query about or shows interests on your product or services. Give coupons on special occasions, this will encourage them to engage with your business more often. These offerings also possess the chance of not only converting your potential leads to buyers but also can help your old buyers to return back to your business.

10. Coax Customer Reviews on Social Media

Testimonials are great in building your brand image. Try to induce all your happy customers to review your business at your top performing social media channels where people often engage with your posts. Share their feedback to let others know how well you served your customers.

At times, dissatisfied customers may bad mouth you publicly on social media with negative reviews. Ignoring them could turn out to be a disaster for your brand image. Address their concerns immediately in a polite manner. Get in touch with them to check what they need help with. Once you resolve their issues, they may convert into satisfied customers and applaud your excellent customer service.

Being proactive on social media with a structured plan of action will help you gain recognition in your industry and earn you more customers in no time. Post engaging content regularly and respond to your customers when they need you the most. Remember, happy customers always results in a growing business.

From weaving contents, scheduling them to get published at the right time, and monitoring overall activities on social media channels sometimes become cumbersome. To stay managed with all social media management tasks and monitoring multiple platforms smartly, one needs some handy software.

15 Social Media Tools to Monitor & Manage Your Promotional Efforts

Fortunately, there are few social media monitoring and management tools which have been helping countless online business owners and marketers from the social media management muddle. Those tools are listed below.

Preferred by Search Engine Mogul and many others, Crowdfire comes with smart and effective features that help website owners and marketers to monitor and manage most of their social accounts and activities just from one place. Some of its out of box features include content curation, scheduling and publishing posts at the best time, monitor followers, non-followers, track mentions, comments and posts performance.
Iconosquare provides its users with the analytical insights they need to manage and grow their Instagram and Facebook flawlessly. It tracks the posts performance & audience engagement, tracks and monitors competitors, and helps to plan and schedule contents. Iconosquare helps social media marketers to simplify their multiple Instagram & Facebook management tasks.
This user-friendly social media management tool helps in link-shortening, organizing and bulk scheduling of contents for publishing at the right time to reach more audience across different social network sites. Along with features such as content curation and discovery, getting posts from RSS feeds for auto-sharing, SocialPilot analyzes, monitors and creates reports on social performance.
In this age of Web 2.0, online business owners use ManageFlitter for better communication with the audience as well as growing their Twitter accounts. This tool helps users to get information about other Tweeters, ease Twitter follow and unfollow activities, schedule tweets for tweeting at the best time, find high quality content and monitor your Twitter activities to get the best out of it.
Friends+Me is a simple, easy-to-use yet effective social media management tool. It helps users to schedule posts in bulk for sharing across various social network sites at the best time to reach more people and increase engagement.
Whether you are an online business owner or running an agency, Zoho will help you to schedule posts for future publishing, monitor multiple social media accounts from a single dashboard, and thereby help you in growing your audience.
Hootsuite enables its users to manage their different social media accounts from one single platform. From audience-engagement to RSS feed integrations, link-shortening, scheduling and publishing contents. Users can manage & optimize multiple accounts with this handy tool.
From link-shortening, scheduling and automatic publishing of contents, analyzing content engagements, to managing multiple social media accounts, Buffer is helping out countless digital marketers and website owners to ease their social sharing efforts.
Viralwoot helps business owners in establishing their Pinterest profile, making a prominent and profitable presence online. With this social media monitoring tool, you can schedule pins in bulk and post them on your Pinterest profile at the right time to gain maximum exposure. It also helps you to analyze trends, competition and your pins performance.
Tailwind helps bloggers and growing businesses in their Pinterest & Instagram marketing efforts. This tool provides features like multi-board pinning, monitoring conversations, hashtag suggestion, optimizing schedules and publishing them at the best time with the possibilities to get the highest engagement. Its deep analytics and insights help to measure the performance of posts.
Cyfe comes with simple features and functionalities that help website owners and marketers to monitor their social media activities and posts engagements; the easy to use reporting feature helps the SMO guys to represent their clients with analytical data about the impact of social media activities on their businesses.
SumAll is a user-friendly social media automation tool made especially for small businesses. It helps to schedule, automate the publishing of posts and track performance data. Till date, this tool is available for free to use.
Meltwater’s social media analytics tools aid business owners, bloggers, and marketers in optimizing their social promotional efforts; it helps to monitor mentions, conversations and community discussions about their brand, blog or contents.

Implement strategies with the help of your preferable tools as listed above and let us know by commenting below about your business performance on social media.


* Approx. Daily Visitors & Alexa Traffic Rank stats are sourced from EasyCounter.com & Alexa as of 16th January, 2019 data.

Image Courtesy: PhotoMIX-Company/pixabay and Modified Image of geralt/pixabay.

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SEM Correspondent publishes latest news and updates from the world of Digital Marketing in behalf of Search Engine Mogul Team.

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