Saturday, June 23

How To Persuade Customers To Write Online Reviews For Your Business

Persuade Customers for 5 Star Reviews Image

Even till a decade back, consumer decisions regarding any purchase were heavily influenced by how the sellers could persuade them. Only a handful of them could judge efficiently and make correct purchasing decisions.

Gradually, with changing times consumers nowadays actively participate in social media platforms and online forums to communicate with fellow buyers and experts alike to ensure themselves that they make the right decision while investing their hard earned money on anything they wish to. Whether you own a traditional brick and mortar outlet or an online store, your business is affected outright by customer reviews which are available online.

Feedbacks and reviews posted by other customers play a very important role for those consumers who cannot see, touch or test the product before buying, specifically in case of online shopping. These groups of consumers heavily rely on online reviews, and an honest feedback from an experienced buyer could well be a deciding factor regarding whether the intended product is finally purchased or not.

Even in service-oriented industries, where customer experience is of utmost importance like in case of hotels, airlines, travel, restaurants, entertainment, and hospitality in general, people like to express their positive or negative experiences. As far as online shopping is concerned, customers are more likely to purchase products from sites which contain reviews. In addition to brand values, products which have more positive reviews are considered as more reliable choices.

Researches have shown that 86% of buyers hesitate to go for a service or purchase products online from companies, having negative online reviews. Hence, it is clear, that setting up an online business isn’t enough; one has to build a positive online reputation of his products or services.

Irrespective of whether your business is online or otherwise, you simply cannot afford to neglect a proactive online presence where you can participate and engage users in product feedbacks to serve your customers better to have a competitive edge and stay ahead in the race. It is pretty evident that positive online reviews from satisfied customers will help you grow your customer base as well as your business in the long run.

Here’s a list of recommended ways that will help you persuade your customers to write online reviews in case they have something positive to share from your products or services.

1. Building Rapport With The Customer

A sales representative addressing customer queries for a fair amount of time can pitch for a review at the time of finalizing the deal. The representative is the ideal person to ask for the review if the customer has undoubtedly a positive experience to share.

2. Sending A Follow-Up Email For Feedback

Once the customer has been using a product for a week-long or so, he or she might have some important feedback to share regarding the user experience factor. Send a follow-up email to know about any complaints or compliments they have, and how could you serve them better. The email content should be personalized and should not resemble a mass mailer. There should be a call to action button or link to redirect the user to a page where they can publish their reviews.

3. Addressing Criticisms Positively And Proactively

Some of your customers might be a bit skeptical while using your products. Some may have some negative experiences to share as well. Many people choose to openly discuss their resentment on social media groups, communities, and other open forums.

They might criticize your products and services across social platforms, message boards, and various other online platforms. Be proactive and ask them what issues they faced and make your best attempt to resolve them. This could well turn a negative experience into a positive one and they would definitely appreciate the customer service, and hence a huge potential for a positive online review.

Below given is a list of popular sites where customers generally like to give reviews about their experience based on their use of your services or products.

List of Top Popular Consumer Review Websites for Your Business

Review SiteReviews ForApprox. Daily Visitors*Alexa Traffic Rank*
Google My BusinessAll Business
756M
1
FacebookAll Business268M
3
AmazoneCommerce Products 62.3M
11
YelpAll Business5.51M
191
Trip AdvisorHotel, Restaurants, Flights, Holiday Rentals & Tourist Spots4.60M
248
GlassdoorCompanies By Employees2.36M
401
Trust PilotAll Business475K
855
Open TableRestaurants654K
2,156
Four SquareAll Business573K
2,542
Yellow PagesAll Business464K
3,091
Consumer ReportsProducts Related445K
3,306
BBB (Better Business Bureau)All Business334K
4,451
Home AdvisorHome Contractors & Service Providers247K
5,813
HealthGradesDoctors226K
7,297
Angies ListService Providers183K
7,962
G2 CrowdSoftware & Service 114K
11,064
Super PagesAll Business76.3K
19,091
Apartments RatingsApartment Rentals56.2K
22,312
SitejabberAll Business58.4K
26,772
Rate MDSDoctors43.6K
29,742
Reseller RatingsOnline Retailers28.3K
43,621
Trust RadiusB2B Software & Service 20.6K
66,755
Merchant CircleAll Business12.4K
75,480
Home StarsHome Contractors & Service Providers14.7K
84,046
Review CentreProducts & Service Related5.84K
137,984
Test FreaksProducts Related1.10K
391,214
RankMyAgentReal Estate Agents259
1,943,187
RateMyAgentReal Estate Agents1091,988,958

4. Managing Online Followers And Fan Base

Create an online page on various social media sites like Facebook, Twitter, Linkedin as per your business type. Be proactive and responsive on these platforms and engage your customers in regular discussions. Provide them regular updates on products, services, events and new launch concerning your business wherever applicable.

5. Make Reviewing User-Friendly

Publishing a review should be easy. Design a review page in such a manner that users can easily submit and publish their reviews. Users should easily be able to navigate to the review page. Ensure that users are able to rate the product or service on a scale of 1-5 or 1-10. Let your customers submit text and images and other rich media content.

6. Acknowledging All Reviews In An Unbiased Way

Publish both positive and negative reviews without any biases. Remember that a negative review is a great scope of improvement. Acknowledge all your reviewers and thank them for their time and effort. Customers will trust your business more if it contains a mixed bag of honest reviews, both positive and negative ones instead of fake five star reviews that only talk good about your products or services. They will be happy to know that you proactively address issues faced by others make sincere efforts to resolve them.

7. Making Testimonials Easily Accessible Online

Use your customer reviews as testimonials for your business. Make those testimonial pages search engine friendly so that they are frequently enlisted in search results and are easily accessible online. Any user searching for your products or services should easily be able to view your testimonials page and go through rave reviews published by a group of extremely satisfied customers. Truly a great way to convert sales and boost revenues.

You may also use customer testimonials as case studies regarding how you addressed their issues and resolved the problems faced by them. This kind of business transparency is always appreciated by customers.

8. Encouraging Reviews Through Incentives – But Not Bribing

Rewarding every user who submits a review is an unethical practice and can be unacceptable to many customers. However, incentives like giving away freebies and promotional items once a while is certainly not a bad idea. You may arrange a monthly lucky draw for all reviewers, where one lucky reviewer will be rewarded. It may also be as simple as a discount on the next purchase. You may also use these events for promotional activities concerning your business. A subtle step in this direction will surely encourage your customers to take the initiative to submit reviews.

The above-mentioned recommendations among many others, although are not exhaustive but will certainly help you fetch a lot of customer reviews and guide many others make positive purchase decisions and help you grow your business.

A few tech tools are out there to simplify the workload in managing a brand’s or company’s online reviews or presence, from monitoring social media profiles, ad campaigns, to blog postings and comments. Overall these tools help you to maintain your business’s online reputation.

19 Tools to Monitor and Manage Your Online Reputation

Google Alert scans web pages, blogs, articles, research papers, to send prompt notifications to the user, whenever a new piece of content will be added with the brand’s or product’s name that has been specified.
From managing, scheduling, and reporting on social media posts and conversations, to building a strong customer relationship, Hootsuite helps to grow your business reputation and revenue.
Reputology suits the best for the multi-location business owners. It is a review management and monitoring tool that helps to manage the reviews of a brand.
With Mention, one can monitor his brand, competitors, anytime from anywhere in the world. It will send instant updates regarding your brand from the web and social media.
With Trackur, a social media monitoring tool, the user can receive instant notifications whenever his brand is mentioned, so that he can provide a prompt response.
Rankur helps to explore the trending topics through demographics, track your social media reputation, as well as manage your company’s online reputation.
It’s a free online reputation building tool that act as a search engine, helping in the search for the mentions of your brand, or competitors in the social media.
ReviewTrackers will show you the instant messages regarding your customer reviews, the most recent ones so that you can work on your brand’s improvements.
Yotpo will search and collect user-generated content for you, to build your brand’s online reputation and get organic or paid traffic.
Talkwalker Alerts is a cool alternative to Google Alert. It’s a free social media monitoring tool, enabling the user to monitor the web for if there is any mention of his name, brand, competitor’s brand, etc. This tool will deliver an instant update to the user’s mail inbox.
With Reputation.com, the location-based business enterprises or organizations can earn more star ratings and finer reviews on the social media.
Brand 24 will make you acquainted with what your customers are behaving to your brand and products, so that you can grow your customer’s satisfactory level and sales.
This tool is especially for the hospitality industry. For, it incorporates an automatic guest review survey to make the user’s hospitality website visible in the search engine results.
Review Wave will take the pain of collecting, sorting, and notify about your customer’s feedback about your products or services.
This online reputation tool is also for the location-oriented business owners. It helps them to get a clear insight into their customer reviews from one single panel.
Mentionlytics helps to track the mentions of one’s brand or products, competitors, industry, and easily grow his business.
It is one of the best online reputation management tools for small business owners. It helps them to track their customer reviews and mentions for their products.
This review management software is used mainly for service businesses. It has an automated system to ask for reviews (email and text), screen out negative reviews and push positive reviews to multiple sites.
WebPunch helps companies to collect customer feedback for their products and services from public forums and social media.

Try our tips and write about your customer experience in the comment box below. We’re glad to know how our strategies work for you.

* Approx. Daily Visitors & Alexa Traffic Rank stats are sourced from EasyCounter.com & Alexa as of 26th May, 2018 data.

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SEM Correspondent publishes latest news and updates from the world of Digital Marketing in behalf of Search Engine Mogul Team.

5 Comments

  • Ryan Biddulph

    Putting out kick butt content and rendering rocking service boosts those reviews pronto. Doing so regularly inspire customers to keep reviewing your stuff or to buy sans good review waiting for them. Trust has been earned. Fans satiated, they keep buying because they know you and the value you publish on the regular.

  • Elaine Rose

    Great article! All essential keys to building and maintaining your business online reputation.

    I just thought I’d mention a latest survey by ReviewInc that shows how star rating systems are evolving and it correlates to #5 Making Reviewing User-Friendly on your list. There’s some great info to consider for any small business looking to connect with their customer and get more reviews.

    You can check out the blog at blog.reviewinc.com

    Best of Luck!
    Elaine

  • Josh Kelly

    Great Article! We use RevuKangaroo and it is amazing! If you are a business owner and you are not doing something to actively get reviews and actively screen out negative reviews, you are missing the boat!

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